Why DRACE® ?
DRACE® was born in 2021, created by a 20-year-old in his small bedroom at his parents’ house, working on it in the evenings after his day job.
With just 100 euros in his pocket, a computer, internet, and a simple desire: to create something real and meaningful — without really knowing how.
At first, it was a clothing brand for friends, inspired by the street, the surroundings, and ideas that came naturally over time.
Then the ambition grew: to lay our foundations, build our own identity, share our vision, and turn DRACE® into a solid, independent brand.
Four years later, DRACE® opened in Soorts-Hossegor, in a physical store in the heart of Zone Pédebert.
(It was already amazing for the same young man who had only 100 euros in his pocket four years earlier.)
A vintage store offering items imported from around the world, featuring iconic brands like Carhartt, Dickies, Adidas, Wrangler, Rip Curl…
And now, DRACE®?
We continue to build the DRACE® brand with a clear message that reflects our identity and universe:
BUILD FROM SCRATCH.
Our Values
Authenticity:
We only sell what we would wear ourselves.
Transparency:
Every garment has a story.
Quality:
Our pieces are designed to last, with solid fabrics and cuts.
Creativity & Freedom:
Our collections are thoughtfully designed, never constrained.
What’s next?
We progress step by step, with patience and ambition.
The Hossegor store is our starting point, but the DRACE® label expands through the website, reaching all of Europe.
Our goal: create durable pieces, offer a unique experience, and build DRACE® — piece by piece, drop by drop, month by month.
Thank you for reading.
Brian, Founder of DRACE®